At EFERT, we believe in delivering the highest standards of quality hence our focus goes beyond the performance of brands to how our brands are impacting the lives of our consumers and enriching nutrient deficient lands. Our efforts are directed at increasing crop yields and driving The Nation’s Food Security Agenda. Therefore, at EFERT we strive to combine innovation and quality with customer needs and expectations.
The primary business segments of the Company are:
Engro Fertilizers has a portfolio of premium fertilizers that focuses on balanced crop nutrition and improved crop yields, including Engro Urea and DAP (Di-Ammonium Phosphate) which comprise of some of the most trusted brands among Pakistani farmers.
EFERT set up the first urea production facility in Pakistan, a landmark event in agricultural sector of the country, with a production capacity of 173,000 tons per year in 1968. With various debottlenecking and expansion steps, production capacity increased to 975,000 tons per year. In 2011, the Company set up the world’s largest (at that time) single train urea plant of 1.3 Mn tons capacity. Currently, EFERT is producing 2.2 Mn tons per year.
Engro NP Plus is an innovative formulation that contains Nitrogen and Phosphorus in equal proportions (18:18) providing balanced growth in terms of crop health and productivity.
Till 1994, Di-Ammonium Phosphate (DAP) was imported in Pakistan by the fertilizer import department (FID) however, due to deregulation of imports the private sector took over and EFERT became one of the largest importers in the country.
Engro Zorawar or Mono-Ammonium Phosphate (MAP) is a compound fertilizer with high content of Phosphate (50%) and (10%) Nitrogen.
Speciality fertilizers are an extension of fertilizer’s business with unique products targeted at specific issues in certain crops. They are new and innovative products developed after research and development using state of the art technology.
Majority of the soils in Pakistan are deficient in major nutrients especially in Nitrogen, Phosphorous and Potassium.
Has added organic fillers and bio stimulants which ensure prolonged availability of nutrients resulting in higher yield and good quality of produce.
Engro Zarkhez Khaas is a unique recipe with Boron and Sulphur, enriched with organic fillers and bio stimulants.
Zinc is a micronutrient which the crop requires in small dosages and it complements the functions of major nutrients.
Engro Zabardast Urea (ZU) launched in 2017, is yet another leap forward by EFERT in pioneering next generation fertilizers in Pakistan.
In addition to potash based blended fertilizer, Potassium can also be applied in the form of straight fertilizer out of which, one widely used potassium fertilizer is Engro Muriate of Potash (MOP).
Engro SOP is a premium, chloride-free form of Potassium that can be applied as a straight fertilizer.
Engro Ammonium Sulphate with Ammoniacal Nitrogen (20.6%) 21% and Sulphur 24% is used primarily to fulfill the supplemental need of Nitrogen and Sulphur in growing plants.
Engro Zoron is a 100% water soluble fertilizer which contains 20% Boron as an essential micro nutrient.
Engro Potash Power, has a high composition of Potassium (44%) in addition to Nitrogen (13%).
Engro Phos Power, imported from Europe, is acidic in nature and 100% water soluble which is specially designed for high-efficiency irrigation system. It contains Phosphorous (44%) and Nitrogen (17%).
EFERT expanded its Seed-To-Harvest solution with the introduction of the Crop Science Division (CSD) in 2017. CSD has a range of insecticides, fungicides, herbicides and micro nutrients, in addition to Hybrid and Open pollinated seed varieties of different crops and vegetables. CSD is committed to providing high quality seeds and plant protection products to drive the Nation’s Food Security agenda
Rice variety Super Basmati released in 1996, falls in aromatic Long Grain Category.
Rice seeds variety Basmati 515 was commercialized in 2011 under the Aromatic Long Grain Category.
Rice seeds variety PK 1121 (Aromatic) are available for sale since 2013 under the Extra Long Grain Aromatic Category.
Rice seeds variety PK 386, commercialized in 2014, falls in Non Aromatic Fine Grain Category.
The Shandaar rice variety, commercialized in 2006, falls under Non-Aromatic Coarse Grain Category.
Faisalabad 2008 variety released in 2008 is popular among wheat growing communities as it is a flexible variety that fits in early to mid-late sowing segment with good tillering capacity and wider geographical adaptability.
The td 1 seeds variety, commercialized in 2013, is popular due to its flexible sowing time (Early to Mid-sowing) and geographical spread that includes both lower and upper Sindh.
The Galaxy 2013 seed variety, released in 2013, is recommended for early sowing. It is a popular variety in Central Punjab in wheat-cotton rotation areas owing to better adaptability, delivering high yields.
The AS 2002 seed variety was commercialized in 2002 and is popular in Southern Punjab, Upper Sindh and some parts of Baluchistan due to its ability to deliver high yields as well as bold and shining grains.
Hrs 313 is high yielding, early maturity (short duration) hybrid rice seed variety.
Sorgo Sweet is high yielding multi-cut Sorghum Sudan Grass hybrid seed variety.
Librel Zinc is a special Zinc (Chelated) that quickly absorbs into plants due to its excellent soluble properties.
Azidox is a mixture of two broad spectrum fungicides that has preventative and curative activities to fight against different diseases such as Blast in rice, Rust in wheat, Powdery mildew and Anthracnose in mango, chilies and cucurbits etc.
Truce Xtra is a mixture of two different herbicides which is absorbed through weed leaves and roots preventing their growth.
Sega Pest Clear is a unique mixture of two powerful insecticides that effectively controls chewing-pests like bollworms, armyworm, fruit borer etc on different crops and vegetables.
Veyong Jinteng is a combination of two quick-action insecticides.
Fushu is a tri-mixture of broad spectrum herbicides which is absorbed through leaves and roots of undesired weeds present in potato fields.
Librel TMX is a multi-micronutrient (chelated) that improves crop vegetative growth, induces flowering and fruiting.
Pivot is an advanced mixture of two fungicides which penetrates into the plant after application.
Vigorion Super is a combination of amino acids and plant growth regulators.
Magnatar is a Potassium based liquid product which is used not only to supplement potash deficiency in plants but also to increase size and weight of the produce, delivering high quality yield.
Sefina is a BASF brand derived from a natural fungus and with a new active ingredient Inscalis (Afidopyropen).
EFERT has expanded its offering to cater to different areas of agricultural needs to provide our customers with a one-stop solution. Following are the services currently provided under EFERT’s hood:
2020 was the first year of commercial operations for newly established services arm dealing in long haul logistics business. This service arm of the Company will help in consolidating the end-to-end supply chain function of the Company and at the same time bring innovation and efficiency to the existing logistics industry of Pakistan. In its first year of operations, the fleet size has grown to 195 vehicles comprising a mix of flat bed, containerized and refrigerated vehicles covering 16 million KMs and moving a combined weight of 511KT with safety statistics better than industry average from first year of operations.
EFERT is the first company to offer efficient farm mechanization services which, include provision of modern machinery and mechanization tools with the aim to increase crop yields for the farmers in Pakistan, and drive the Nation’s Food Security agenda.
Our service uses latest 3-in-1 seed planting technology which prepares bed, sows seed, and applies fertilizer at the same time, saving a lot of time and most importantly delivering high quality produce.
Our service provides Bed shaper that is used to form raised beds which facilitates rows to be in uniform size and shape for manual sowing.
Our service uses latest technology having capability of harvesting four rows, simultaneously.
Our service uses latest technology for fast and efficient rice transplantation as compared to manual transplantation method.
Our service uses latest Axial Flow technology. The Harvester has a 154 hp engine which ensures high performance with low fuel consumption.