empowering our

through digital innovation

Digitizing Agri-solutions

The digital revolution of a data-driven, app-powered and hyper-connected world is transforming every aspect of our lives, at home and in business – including the agricultural landscape. With the sustenance of Pakistan’s food security at the heart of our operations, EFERT embarked on a digital transformation journey, leveraging an arsenal of technologies to help Pakistani farmers grow, improve farm economics and ultimately change Pakistani lives for the better.



orders generated through humsafar


orders settled through humsafar

Engro Humsafar app

The Engro Humsafar mobile-application, an industry first, is a gigantic step towards digitizing the agricultural value-chain of Pakistan, allowing farmers dealers to transact round the clock from the comfort of their homes or workplace.

Further, with the launch of Humsafar 2.0, customers can now obtain their electronic tax certificates and electronic authority letters through the app directly.

EFERT is proud to be the top online sales company in Pakistan with over PKR 100 bn in sales

encouraging a fintech ecosystem

One SAP- enabled 24 hour closing

first of its kind Electronic Bank Guarantee

Increasing Adoption

within 14 months 90% of EFERT’s
sales have been routed through the Engro Humsafar application


Digital Learning & Innovation - EFERT Drivers’ Training KIOSKs

In our journey of achieving World Class Health Safety & Environment (HSE) practices in the Transport Industry, E-logistics took one more step towards improving the defensive driving behaviors of their fleet drivers. Video Training Kiosks were installed at the Karachi and Rahim Yar Khan offices to present:

  • Video-based Defensive Driving Trainings and Assessments for the drivers.
  • A Software-based Quiz/Testing mechanism.
  • Driver Rankings and Reports.

This major breakthrough was achieved through Digital Innovation, helping us to improve Defensive Driving behaviors of E-logistics fleet drivers and Driver Skill Management.

Pakistan Digital Awards

The pakistan digital awards platform recognized two of the digitization Initiatives led by EFERT Finance with three awards.

Pakistan digital awards is an independent body that recognizes the very best in digital platforms and talent across the country.

EFERT's commitment to adopt and develop solutions to digitize processes was rewarded in the following categories:

Most innotiative Fintech Data Solution Provider

Integrated ERP Solutions (24 hours closing)

Best Banking Tech
of the year

Electronic Bank Guarantee

Best Payment Technology

Electronic Bank Guarantee

We are thrilled by this recognition that was in the face of stiff competition from highly reputable financial Institutions.This encourages us to redouble our efforts in leveraging digitization to deliver operational efficiency and differentiated customer experiences in the days and years to come.


EFERT leadership strides towards digitization of the Agri-landscape

Imran Lakhwera, GM Digital Transformation at EFERT speaks at the Digi Leaders Conference 2021, held in Lahore. Digi Leaders is an initiative that has created a shared professional space for senior leadership from different sectors promoting effective, long-term digital transformation.

Imran spoke about the importance of digitization and the need to embrace it in ensuring consistent high-quality product & service delivery to our customers in the post pandemic ‘new normal’ way of business.

Imran Ahmed, CFO speaks at the Global FinEx Summit 2021 highlighting the efforts made by EFERT to deliver agility through digitization.

Investing in automation of processes has improved quality of information, efficiency in business processes and a better controlled environment all-in-all resulting in improved customer experiences.